“Actually the madness”

It is the largest sales show in mainfranken. Every two years, it draws more than 100.000 people at. The mainfrankenmesse started on saturday. 22 exhibitors come from the district of kitzingen. They have very different expectations.

Reinhard riedel is present at the trade show for the eighth time. The willanzheimer has plenty of experience. His company, which specializes in gate technology and factory equipment, has seven employees. At least one person must always be present at the trade show.

"The real work begins after the trade show." reinhard riedel, businessman from willanzheim

On weekends and holidays, there are two. "It’s already very personnel-intensive," he says. "Actually the madness."

At 9.The doors of the trade show open at 30 p.M. And close at 6 p.M. Beforehand, they build up, then they break down. How many customer meetings he has during this time? Riedel shrugs his shoulders: "it’s hard to say."However, he has noticed that interest has been declining for years. Whereas in the past there were around 100 seriously interested parties, there are now around 70. Experience shows that about half of them will actually sign contracts. "The real work begins after the trade fair," says the businessman. Then it’s a matter of converting the contacts into concrete contracts.

Riedel has set up its stand in the open air, in front of hall 21, and right next to it is holzwerk-haidt gmbh. For the third time, as ralph vasicek reveals. When asked whether the effort is worthwhile, he remains vague: "partly, partly."An advertising effect is undoubtedly there, trade fair visitors come up to him again and again after one or two years to talk seriously about orders. "From 100.000 visitors, 500 are seriously interested," is his experience. "If we eventually gain ten percent as customers, that’s okay."

He finds a trend that he has identified not only at the mainfrankenmesse rather disturbing: trade fairs in general have increasingly turned into consumer events. In the past, the focus was actually on the companies and their products. Now, many visitors come mainly to eat and drink or to see some of the shows. "This takes away many interested parties from us vendors."

Philipp engist and sascha zorcec are comparatively euphoric about the first days at the mainfrankenmesse. For your market-wide company "naturlich kalk UG", this is the first major appearance at a trade fair. Junior head engist reports "great conversations". "People are asking specifically," he says, and is certain that "many will also contact us after the trade show."The market-wide company was founded only one year ago, has specialized in the application of pollutant-free materials and natural building materials in the building industry. The advantages of natural lime, clay, hemp or jute insulation are therefore also the topic of conversation at the stand. They have put a lot of work into the presentation. "The preparations started more than half a year ago," reports philipp engist. Brochures and a first booth had to be developed. They collaborated with graphic designer friends and booth builders, designed the texts themselves.

"Very elaborate," says zorcec. "But it will be worth it. If only because we increase our degree of popularity once again."The latter also applies to two institutions of the arbeiterwohlfahrt, which present themselves at a stand in tent 23. The johanna kirchner house from marktbreit will be there with products from its joinery and creative workshop, and the "maingarten" will come from kitzingen. In both facilities, mentally ill people receive help and are reintroduced to working life. "We want to get our name among the people," is how dominik maierhofer describes the objective. In the "maingarten", one skilled worker and one severely disabled person work together in landscape gardening. "Subject to social security contributions," as maierhofer emphasizes. At johanna-kirchner-haus, residents make garden furniture in their own carpentry shop, for example. Two of them are present at the booth each day of the fair. "They look forward to it months in advance," assures theresa kuhlmann.

Here they can show a broad public what they do in their carpentry or creative workshop. "Very good conversations often develop at the stand," the supervisor is pleased to say. Social institutions such as the AWO’s inclusive businesses and the mainfrankische werkstatten are sponsored by the trade fair management, get the cost of stand fees waived. "This topic is also important for us," emphasizes spokeswoman kathrin winkler and is pleased that by monday evening, already 30.000 curious people have visited the fair. "We naturally hope that many visitors will take advantage of tomorrow’s holiday and bridge day," she says.

Fair facts

Appointment: 28. September to 6. October.

Opening hours: daily 9.30 to 18 o’clock (admission until 17 o’clock)

Exhibition area: around 28.000 sqm,

23 halls.

Number of exhibitors: around 600 exhibitors from the wurzburg/mainfranken region, the rest of germany and abroad.

Tickets and prices:

Adults: 9.50 euros, online ticket: 8 euros; pensioners/ severely disabled:

Pupils (from 15 years)/students: 8 euro. Children (11 to 14 years) 6 euro.

Children up to 10 years: free of charge. Afternoon ticket mo. Until mi. + fr. (from 14 o’clock) 6 euro. Family ticket (2 adults and max. 3 children, up to 16 years): 21 euro.